In the category of “new products, new problems” copyright for e-books might not rank terribly high, but the relative lack of attention doesn’t mean that there aren’t underlying issues that need to be resolved, lest they come to a head. As with other creations of its type, it’s a new iteration on a very old
Traklight
In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.
So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.
Our values: We are Geese. We are Bees. We are Wolves.
Latest from Traklight - Page 6
Zoom Takes Up Trademark Case Against Long-Time Partner
In business as in life, friends and partners can grow apart over time as one or both parties change. And in both instances, success can play no small part in shifting the nature of those relationships, particularly if one party experiences far more of it than the other.
Take Zoom, for instance. Once a product…
Peleton Challenges Trademarks on Spin and Spinning
Trademarks are meant to protect a business’ particular brand, its unique identity and creativity that it has carved out for itself in the landscape. The best trademarks are the ones immediately evocative of a particular product or pitch, rendered in the space in your brain previously reserved for childhood memories or something else not pervaded…
'Breakfast at Tiffany's' Reboot Runs Into Copyright Suit
Wait long enough and you’ll live to see your favorite films come around again in a new, rebooted form, to the lamentations of those old enough to either remember the original or even care about such things. It’s trite to say that Hollywood currently is nothing but sequels, reboots and overextended franchises (and prospective overextended…
Intel Staring Down $2.28 Billion Patent Infrigement Judgment
Much of the narrative about IP lawsuits carters around the separate and seemingly unequal systems of justice that exist depending on net worth. Bigger businesses with more resources can afford better lawyers for longer, and in many cases indefinitely, as in-house legal teams are a thing for those select corporations. Small businesses can struggle to…
Apple Loses $308 Million Patent Infringement Case
Multiple things can be true at once; we can agree on the notion that patent trolls are bad, and that they and others who abuse the currently broken system of adjudicating IP law are doing considerable harm, and also concede that, in the case of some of the companies targeted by these entities, the eventual…
Supreme Court Sides With Google In API Copyright Case
Cast your mind, if you will, back to 2010; do you recall what you were doing? Who you were, and how different your life was then to how it is now? A decade is a long time in the course of human life, and it’s a long time for a court case to wend its…
So That's It? Taylor Swift, Evermore Park Drop Lawsuits
I’m typically loath to revisit stories too many times, but occasionally you have to see something out to its end, particularly if its end is particularly ignominious.
Regular readers may recall a story about Evermore Park, a fantasy theme park out of Utah, suing Taylor Swift over trademark infringement related to her recent album evermore.…
Lil Nas X's Controversial Shoes Draw Trademark Suit From Nike
If you’re not up on shoe culture, stories about old and new kicks going for occasionally eye-watering prices can boggle the mind. Regardless of how you feel about it, though, there is a lot of money in the buying and selling of collectible shoes, and notably, a lot of that money is made on secondary…
Colleges Shutting Down Virtual Tours on Trademark Grounds
For those fortunate enough to go to college (or unfortunate, depending on your reaction to that first student loan bill) picking the institution to attend is a big and thrilling step in your journey into adulthood. For many it’s the first time they’ll be living independently of their parents, sometimes hundreds or even thousands of…