Any remaining pretense the NCAA may have tried to maintain about their supposedly fair and equitable treatment when it comes to men’s and women’s athletics went out the window in the early days of this year’s tournament, when it was revealed that the men’s teams were granted a full array of workout equipment and the
Traklight
In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.
So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.
Our values: We are Geese. We are Bees. We are Wolves.
Latest from Traklight - Page 7
Taylor Swift Files Suit Against Evermore Over Unlicensed Songs
Many lawsuits, by their nature, come to resemble a back-and-forth or tit-for-tat or whichever colloquialism you may prefer; few are willing to sit idly by and let a case be brought and then built against them without taking some recourse, particularly given that many suits result from an inability to resolve the matter at hand…
Monster Energy Goes After Another Small Business Over Trademarks
It’s probably too much to hope that those companies that have adopted trademark bullying as a course of action to change their stripes and take a more measured approach, but it is nevertheless disappointing and disheartening to see every new instance wherein they take aim at an invariably small business over some imaginary offense. For…
NCAA Goes After Urologists In Trademark Case
If this March seems a little different than those in years past, well, that’s mostly the pandemic we’re hopefully nearing the end of. But it’s also different in that this year’s edition of the NCAA’s college basketball tournament is to be experienced largely alone, shorn of the communal experience that has made it the institution…
Metallica Has Twitch Performance Dubbed For Playing Metallica Songs
While Twitch may have started as a platform for gamers to stream their exploits, it’s evolved into one of the primary venues for live streaming of any sort (along with the ubiquitous YouTube.) Gaming is still a huge component of the audience, to be sure, but a quick look at the homepage reveals that the…
First Do No Harm: Patents In The Age of Vaccines
It would be fair to say that while this blog is generally in favor of intellectual property rights and the ability of creators to protect and profit from their creations, I’m skeptical of the harm that comes from an overly muscular approach to enforcing those rights. Creation or ownership comes with benefits, but nowhere is…
Colorado Roofers Run Into Trouble With Vodka Makers
A common refrain in this space is that intellectual property law is meant to protect, both in deterring would-be violators from messing with your IP and in instances where defending means taking an offensive approach against infringers. It’s a measure of power, and for small businesses, it can be the most considerable power afforded in…
Rose Bowl Trademark Battle Promises Better Contest Than Actual Game
If you’re any sort of fan of college football, or at least aware of the product, you’ve undoubtedly noticed the proliferation of bowl games and associated sponsorship and branding around it. It’s that association with such august businesses as TaxSlayer, AutoZone and Cheez-It that give lie to the NCAA’s purported notion that the endeavor of…
Taylor Swift in Trademark Dispute With Evermore Park
The nature of celebrity would seem to make someone a target for intellectual property lawsuits, as noted in this space over the years, but that reading is a bit reductive, and elides the responsibility that the celebrity in question might bear. Sure, there may be cases where individuals or entities are looking for an easy…
Call of Duty Hit With Another IP Lawsuit
The story of entertainment across decades is seemingly one of misappropriation or credit unduly denied, if the historiography of the various composite industries are to be believed. Really, they’re stories about power: who holds it, who doesn’t, and how those with the power are able to use it to exploit those without power or recourse. …