Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

Latest from Traklight - Page 7

markus-spiske-BfphcCvhl6E-unsplash-1If this March seems a little different than those in years past, well, that’s mostly the pandemic we’re hopefully nearing the end of. But it’s also different in that this year’s edition of the NCAA’s college basketball tournament is to be experienced largely alone, shorn of the communal experience that has made it the institution

steven-cornfield-jWPNYZdGz78-unsplashIt would be fair to say that while this blog is generally in favor of intellectual property rights and the ability of creators to protect and profit from their creations, I’m skeptical of the harm that comes from an overly muscular approach to enforcing those rights. Creation or ownership comes with benefits, but nowhere is

andrew-coop-r82eni3j0bI-unsplashA common refrain in this space is that intellectual property law is meant to protect, both in deterring would-be violators from messing with your IP and in instances where defending means taking an offensive approach against infringers. It’s a measure of power, and for small businesses, it can be the most considerable power afforded in

sergio-souza-NbXqSa1ZbFY-unsplashThe nature of celebrity would seem to make someone a target for intellectual property lawsuits, as noted in this space over the years, but that reading is a bit reductive, and elides the responsibility that the celebrity in question might bear. Sure, there may be cases where individuals or entities are looking for an easy

The story of entertainment across decades is seemingly one of misappropriation or credit unduly denied, if the historiography of the various composite industries are to be believed. Really, they’re stories about power: who holds it, who doesn’t, and how those with the power are able to use it to exploit those without power or recourse.