Non-fungible tokens (NFTs) are hard to escape in the news as the hot tech trend of the moment, as it seems that every business is jumping into the game trying to make some money. And if you’re wondering how exactly they make money, or what those buyers are purchasing, or really what any of it
Traklight
In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.
So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.
Our values: We are Geese. We are Bees. We are Wolves.
Latest from Traklight - Page 5
Nirvana Faces Copyright Infringement Suit
As a purveyor of IP news, there are certain stories you come across that, because of your age, make absolutely no sense to you as they pertain to the principal parties of the story. Conversely, there are other stories that, because of your age, appeal directly to you and those in your age cohort and…
Company Employs New Approach To Patent Troll Fight
Capitalism as it exists in this moment (and for some significant portion of its history) prizes individualism, or at least a version of that ideology in which corporations as entities are considered individuals. It’s a zero-sum game, we’re led to believe, and so each company is out to claim some share of the market, thereby…
Walmart Files Opposition to Kanye West's Trademark Application
Perhaps the best kind of IP story reads like a Mad Libs, with disparate entities who may have otherwise never interacted now thrown together to fight over a trademark or copyright filing or alleged infringement. Take something as mundane as, say, tires: a hypothetical story about Goodyear and Yokohama in some sort of scuffle might…
Ocean Spray Gets Cease & Desist For Using Its Own Trademarks
There is a future in which the text of the law fails to mean much of anything to those who wish to avail themselves of it, and instead it becomes merely a tool for stopping the things one simply doesn’t like. The latter pairs well with a mindset that the law is meant to protect…
Choreographer Creates Studio For Copyrighting Dance Moves
The notion of copyrighting dance moves might strike many of us as strange, given both the nature of the activity and our own relationship to it. Copyright involves setting something down in a fixed medium, and for those who enjoy it, dance is something that comes spontaneously from moments of joy, away from cameras and…
Patent Waivers For COVID Vaccines May Not Be Enough
It’s not often that intellectual property makes truly big news, but it’s not often the case that the fate of the world seems to hinge upon a vaccine. (Though to be fair, vaccines have shaped the course of history on those occasions when they have been introduced to curb disease or illness.)
As the COVID-19…
Screenwriters Try To Reclaim 'Predator' Copyright From Disney
It would come as a surprise to no one, save those too young to even consider the past reaching beyond a few scant years, that the Hollywood studio system of the past was none too kind to the writers who helped to make it what it was. You don’t even need to have a memory…
Shoe's On The Other Foot: Nike Sued For Trademark Infringement
It’s certainly not unusual to see businesses, particularly large businesses involved with a lot of different products, to be on both sides of trademark or copyright issues, but typically there’s something of an interval between their times as the offender and the offended. Credit, then, to Nike for responding to the needs of our fast-paced…
Ice Cube Expresses Himself With Trademark Suit Aimed At Robinhood
It’s a generally good rule to be cautious of what images you use for your business on the grounds of copyright infringement — no company wants to be on the receiving end of a C&D or even a lawsuit, if things take that turn. It should be an ironclad one to steer absolutely clear when…