Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

Latest from Traklight - Page 5

carson-masterson-0mXw-dvuLok-unsplashNon-fungible tokens (NFTs) are hard to escape in the news as the hot tech trend of the moment, as it seems that every business is jumping into the game trying to make some money. And if you’re wondering how exactly they make money, or what those buyers are purchasing, or really what any of it

sam-moqadam-WQ4QUFPMick-unsplashAs a purveyor of IP news, there are certain stories you come across that, because of your age, make absolutely no sense to you as they pertain to the principal parties of the story. Conversely, there are other stories that, because of your age, appeal directly to you and those in your age cohort and

grianghraf-KBzi5TMsxmU-unsplashCapitalism as it exists in this moment (and for some significant portion of its history) prizes individualism, or at least a version of that ideology in which corporations as entities are considered individuals. It’s a zero-sum game, we’re led to believe, and so each company is out to claim some share of the market, thereby

hakan-nural-Z2n-r7pg6kM-unsplashIt’s not often that intellectual property makes truly big news, but it’s not often the case that the fate of the world seems to hinge upon a vaccine. (Though to be fair, vaccines have shaped the course of history on those occasions when they have been introduced to curb disease or illness.)
As the COVID-19

trinity-nguyen-iHeDe_hnWrM-unsplashIt’s certainly not unusual to see businesses, particularly large businesses involved with a lot of different products, to be on both sides of trademark or copyright issues, but typically there’s something of an interval between their times as the offender and the offended. Credit, then, to Nike for responding to the needs of our fast-paced