Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

Latest from Traklight - Page 4

ian-dziuk-nofZQvt1rtw-unsplashIt’s a common thread in IP stories that fans — those passionate, dedicated individuals that make up the core constituency of any successful product, particularly in entertainment — don’t know and often don’t care all that much about trademarks and copyrights when it comes to their fandom. The law surrounding IP isn’t something that most

christian-lue-C241mbgtgys-unsplashIn a past life I was a student of governance and politics, and while that pursuit left me with little to show for it beyond a considerable raft of student loan payments, I did learn some important truths about how laws and rules actually work. There is of course the law as it’s proposed and

kate-torline-VeiqoYAEeis-unsplashIf you’re of a certain age, you’re probably familiar with the many practices that were necessary to circumvent ownership and copyright in the halcyon days of the 1990s (and earlier). Given that many of us were too young to think about the relative morality of what we were doing, or to even be aware of

charisse-kenion-rIimETC-0B4-unsplashPart of the problem with being an artist that is both world famous and also anonymous (or perhaps more accurately, pseudonymous) is that it presents a real challenge in protecting your work, should you choose to do so. Or at least one assumes; I am not a world famous anything, so I can’t speak definitively

krists-luhaers-AtPWnYNDJnM-unsplashIf you’re someone who prefers to go into a movie or show cold, with no knowledge of what might happen, then you’re living in challenging times. Regardless of how you feel about the concept, we’re in the age of spoilers, inescapably and ineluctably. Avoiding knowing how the hottest show or biggest movie of the moment