It’s a common thread in IP stories that fans — those passionate, dedicated individuals that make up the core constituency of any successful product, particularly in entertainment — don’t know and often don’t care all that much about trademarks and copyrights when it comes to their fandom. The law surrounding IP isn’t something that most
Traklight
In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.
So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.
Our values: We are Geese. We are Bees. We are Wolves.
Latest from Traklight - Page 4
Music Publishers Sue Roblox Over Alleged Copyright Infringement
It’s always risky to overgeneralize, but broadly speaking it’s far more fun to be a kid than an adult. Sure, adults have things like money and cars and the freedom to do as they please within reason, but there’s also the crushing responsibility that tends to dampen that freedom.
In reading about businesses, particularly in…
EU's Copyright Filters Fail to Protect Users
In a past life I was a student of governance and politics, and while that pursuit left me with little to show for it beyond a considerable raft of student loan payments, I did learn some important truths about how laws and rules actually work. There is of course the law as it’s proposed and…
Cleveland's MLB Team Files Trademark Challenges To Potential Names
An important tip frequently made in guides to starting your own business is that it’s smart to land on the right name the first time, because it can be hard to change. There are of course branding questions, and concerns about losing the equity that you may have built, but there is an equally salient…
Spurious Copyright Case Against Netflix, 'Outer Banks' Dismissed
I’m not privy to the thoughts of smart, creative people, but if I had to guess there are many ideas and stories bouncing around at all times, and enough creatives in the world to guarantee that there is going to be overlap between ideas, or similar ideas that occur concurrently, without any theft or misappropriation.…
Instagram Faces Copyright Suit Over Embed Policy
If you’re of a certain age, you’re probably familiar with the many practices that were necessary to circumvent ownership and copyright in the halcyon days of the 1990s (and earlier). Given that many of us were too young to think about the relative morality of what we were doing, or to even be aware of…
Banksy Loses Trademark Bid In EUIPO Case
Part of the problem with being an artist that is both world famous and also anonymous (or perhaps more accurately, pseudonymous) is that it presents a real challenge in protecting your work, should you choose to do so. Or at least one assumes; I am not a world famous anything, so I can’t speak definitively…
Are Copyright Filings Spoiler Material?
If you’re someone who prefers to go into a movie or show cold, with no knowledge of what might happen, then you’re living in challenging times. Regardless of how you feel about the concept, we’re in the age of spoilers, inescapably and ineluctably. Avoiding knowing how the hottest show or biggest movie of the moment…
Rockstar Games Loses DMCA Bid To Take Down Recreated GTA Source Code
If you’re unacquainted with modern video games, having dropped out of that world as soon as the real world offered something more substantive to cling to (if you ever picked up gaming at all), you might assume that video games, by their nature, would be easy to find and play at any time. They’re entirely…
Candy Maker Goes After Infringement Case For THC Knockoffs
Anyone who has been in a grocery store is well aware of what are, for lack of a better term, knock-off or generic versions of more widely recognizable products. Indeed, as a kid there was few greater disappointments than asking your parents for a snack or sugary cereal from the store, only to have them…