It’s easy to start thinking of trademarks as instruments to profit off of, or to be used in legal battles as either shield or cudgel, but it’s occasionally worth remembering their more basic functions and how those serve businesses in very real and tangible ways. For example, you create a logo to identify your business
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Apple Wins Trademark Case Over 'Memoji' Feature
It’s hard enough for any small or midsize business to take on corporations in any sort of intellectual property case in the best of circumstances, with evidence and the law ostensibly on their side. The court systems are overworked and the process is by design deliberative, which is another way of saying slow, and both
The Newest Olympic Event: Copyright Hammer Toss
Depending on your level of engagement, the Olympics can be an all-consuming event for the two or so weeks it’s on every two years. It’s typically everywhere on TV across a family of networks, unless you’re NBC and more interested in making viewers jump across websites and channels and platforms called Peacock to find their
Nintendo Wins Judgment in Infringement Case, Gets Nothing
It’s not uncommon to see corporations go after fans who are engaged in infringement of that company’s intellectual property, and it’s easy to understand why even if you don’t always agree: every business wants full control over their IP and how it’s used and sold, and these fans are taking money out of the pockets
Disney's Loki Trademarks Draw Criticism From Fans
Hard as it may be to believe now, the conglomeration known as Disney has its origins as an animation studio trying to make its way in the early days of Hollywood. Harder still to believe, given that Disney now seems to own much of the existing popular intellectual property that exists, was that the nascent
Oatly Pursues Trademark Case Against Family Farm
The past few years has seen an explosion of products that are new variations on old staples. Take milk, for instance. For most of my life milk was synonymous with cow’s milk, and really that was the only milk you could get. Goat’s milk garnered the occasional mention, but only as something that you drank
College QB Files First Trademark Under New NCAA Guidelines
One of the bedrock principles of our capitalist arrangement is that people have the ability to use what ability they have to make a buck for themselves, however that may be. We can debate about how that plays out in reality across multiple levels of society, but for the purposes of this article, let’s accept
Supreme Court Ruling Curbs Patent Appeal Board Judges' Power
A lot of attention in any intellectual property case is paid to either the plaintiff or the defendant, or both, and rightfully so: theirs is the dispute at the heart of the case. Far less attention is given to the judges in any of those cases, which again seems as it should be; like a
EU Sides With YouTube in Copyright Infringement Challenge
It’s nothing new, but the role and responsibility of social media platforms when it comes to the behavior of its users is something that will probably be contested until such time as the internet ceases to be a thing, which at this point seems concurrent with the end of humans as a species. Platforms profess
Washington Football Team Loses Trademark Bid For 'Washington Football Team'
A point often made, and worth repeating ad nauseum, is that it’s crucial to get your intellectual property affairs in order early, and to do so in a thorough, comprehensive manner. Scrambling after the fact to try and get whatever trademarks or copyrights or patents you need isn’t a good process, and rarely leads to