Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

Latest from Traklight - Page 2

bruna-araujo-ZLqk2cZ_HUY-unsplashDespite the proliferation of streaming services, there’s still a market for broadcast television, as evidenced by the fact that cable packages remain a thing, albeit a diminished thing, and that there are ever more options that offer customers the channels they love served to them over the internet rather than through a cable box. Most

ganapathy-kumar-ve_uN9V8xqU-unsplashQuestions of ownership have always plagued human existence, dating back to countless wars over tracts of land that more or less continue apace today. They’re also fought in the intellectual property space now, a less bloody but sometimes equally contentious arena. And much like the aforementioned wars, they have as much to do with avarice

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We all have our gripes about social media, but the biggest one for creators who rely upon the platforms to distribute their content is that they’re helping those companies more than they’re benefiting themselves. User engagement means advertising revenue for Facebook, Twitter, TikTok, and others, and the individuals helping to drive that engagement rarely if