Traklight

In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.

Our values: We are Geese. We are Bees. We are Wolves.

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Latest from Traklight

glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1As has been noted before, it’s particularly hard for rightsholders to nail down exactly who to blame for copyright violations on the internet. There’s the obvious answer — the people who are actually committing the infringement — but they can be hard to actually track down and are typically just one of thousands doing similarly

patrick-dozkVhDyvhQ-unsplashA point we’ve made on this blog and website is that you have to be careful when using anything on your website that you haven’t created yourself, or that you haven’t paid someone to create for you (while ensuring they sign over the rights.) Admittedly it’s not a message that the internet as a whole

jez-timms-jIejftgdU3w-unsplashIt’s been a while since the last high profile case of trademark bullying, but like the bullies most of us encountered in the schoolyard, absence doesn’t mean they’ve departed the scene; rather, they’re lying in wait for the next opportune moment, or the next small business that can’t afford to push back against the rather

michael-dziedzic-aQYgUYwnCsM-unsplashThere’s been a lot of discourse over the past few years about what artificial intelligence can do versus what it should do. Those on the side of the machines see an opportunity for terrific advances, and those opposing are understandably nervous of the notion of technology that can come close to approximating human intelligence, particularly