Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm’s web address in multiple places and the best places for it…

Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your website with these four tactics.
The post Improve Your Client Conversion Rate…

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. In this podcast episode, we explain how to make your website work harder for your law firm — and benefit your practice and clients at the same time.
The post Your Website: How It Powers…

The way potential clients interact with law firms is changing quickly, and much of their interactions center around search behavior.  If you want to drive more business to your firm through search-based methods, here’s how to build a marketing strategy prioritized around the way your potential clients use search.
The post How to Build a…

There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you’ll want to be sure you’ve covered the essentials. In this episode of the Law…

Next month, Google will begin rolling out the page experience ranking update (sometimes referred to as “Core Web Vitals”) to desktop search results. Here’s what you need to know about this update and how it will affect your law firm’s website.
The post Google Page Experience Update Coming to Desktop in February 2022 appeared first…

When web visitors read your practice area pages, they’re looking for easy-to-consume information about their problem, your firm, and a potential solution. Here are three ways to create more engaging practice area pages that build trust and build your business.
The post 3 Steps to Create Engaging Practice Area Pages appeared first on LawLytics.