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By taking a simple, strategic approach to your law firm’s marketing, you can develop a marketing plan that supports your firm’s vision when things are going well, and continues to support you during the lean times. Here are three things to think about to help you quickly and easily develop a successful marketing strategy for…

Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm. In this blog post, we discuss how to get a handle on your…

December 29, 2021 To solo or not to solo? That is the question weighing on the minds and hearts of tens of thousands of attorneys. This existential question gets amplified around the new year. And, as we begin 2022, in the midst of a seemingly interminable pandemic and a much-hyped “great resignation,” maybe it’s a…

By understanding your potential clients and their behavior, you can focus your marketing efforts on the most important parts of your web presence to get in front of leads where they’re most likely to see you.  In this blog post, we explore potential client behavior and how to meet these potential clients where they’re at.…

In 2022, your firm’s website will be more important than ever. More potential clients are finding their attorney online, which means it’s crucial for attorneys to invest in the right elements of their online presence. Here’s what the best law firm websites will have in common in the new year and beyond.
The post The…

Jazz walked away from his big firm job where he was the Director of Diversity and Inclusion, and also gave up a law school professorship for the uncertainty of founding a legal tech startup along with two friends. The idea for Turnsignl came out of their desire to help solve the problem of racial targeting,…