For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Read on for five website elements your clients will thank you for and how to know if you need a new website.
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LawLytics
Six Ways to Repurpose Your Written Content
What if you could work smarter, not harder, and repurpose a single piece of written content into several more for your website, email lists, and social media?
Read on to learn why it’s useful to repurpose your content, when you should repurpose it, and the six best ways to repurpose your written content to reach…
Pros and Cons of Video Content on Your Website
Video content is one of the best ways to connect with potential clients online, and consumers across many industries are responding positively to video content. But at what point does video content begin to hurt your website’s functionality and conversion capability?
Read on for the pros and cons of using video content on your website…
The Basic Pages Every Law Firm Website Needs
If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging, informative, and actionable. Read on for tips on page organization and the top…
How and Why to Invest in Your Law Firm’s Website Now
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm’s website, as well as how to create a dynamic, engaging experience that works harder for your firm.
The post How and Why to Invest in Your Law Firm’s Website Now appeared first on LawLytics.
Increase Website Traffic With These Easy LinkedIn Changes
LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements your firm’s website. In this blog post, we’ll explain small changes you can make…
How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)
As the year progresses, it’s always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your…
Guide to Color Choice on Your Firm’s Website
Through thoughtful design and color choice, your website can better connect with potential clients to convert them into paying clients. Read on to learn the benefits of color in consumer psychology, color theory for common colors, and tips for making cohesive design choices with color.
The post Guide to Color Choice on Your Firm’s Website…
Social Media Posts That Work to Drive Traffic to Your Website
Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website. Social media should serve to drive traffic to your website.…
Your Firm’s Brand Personality and Your Website’s Design
How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
The post Your Firm’s Brand Personality and Your Website’s…