1. Represent only clients you like.
2. The client is the main event.
3. Make sure everyone in your firm knows the client is the main event.
4. Deliver legal work that changes the way clients think about lawyers.
5. Over-communicate: bombard, copy and confirm.
6. When you work, you are marketing.
7. Know the client.
8. Think like the client–help control costs.
10. Be accurate, thorough and timely–but not perfect.
11. Treat each co-worker like he or she is your best client.
12. Have fun.
Copyright 2005-2022 John Daniel Hull and Julie Elizabeth McGuire. All Rights Reserved.