If you are looking for ways to enhance your personal content marketing and social media strategy, look no further. I have some ideas that any professional and business can implement to increase their visibility and the power of their posts and presence.
- Spend the time to build a strong LinkedIn profile that highlights who you really are and your unique strengths
- Build an editorial/content calendar to help you manage your posts
- Share your content at the right time (during traditional commuting hours and lunchtime)
- Be a content collector and a creator
- Use visuals to bring your posts to life
- Create a hashtag strategy for each post (keep a list of relevant hashtags by topic)
- Repurpose your content on social channels
- Maximize every webinar/conference and create a takeaways piece (don’t just sit there!)
- Use a combination of evergreen and timely posts
- Use a powerful mix of earned and owned media
- Capitalize on holidays and other milestones to fill in content gaps
- Pay it forward by promoting the successes of others on social (this is how you build stronger relationships)
- Use a mix of platforms to engage with your target audiences (video, thought leadership, GIFs, podcasts, etc.)
- Use paid social to spotlight key articles/posts
- Always think show versus tell and never sell yourself on social – let your content speak for your expertise
I hope these tips are helpful to you!