Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.
Groundhog Day comes from a German legend that if a furry rodent sees its shadow on February 2, winter would stretch on and on.
The Bill Murray movie with the same name has a similar premise where he
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The Secret Sauce to Go Viral on LinkedIn
Going viral on LinkedIn doesn’t happen often but it can. Going viral on LinkedIn is a combination of creating value-added content, regularly posting, having a content strategy, being engaged and present on the platform and having a little bit of luck.
When I went viral, my post received more than one million views and 15,000…
How the Legal Industry Can Effectively Use Chat GPT in Content Creation Efforts
37 seconds. That’s how quickly Chat GPT drafted this sample blog post for me in my YouTube video. I don’t plan on using it but I wanted to see how it worked because I was fascinated (and a little bit frightened) by this new AI tool, and maybe you are too.
On one hand, Chat…
The Importance of Incorporating Video and Selfies in Your Social Media Strategy
Showing up as yourself on social media in videos and photos is not easy. Trust me. But it works. Because people want to do business with other people.
Effective professional services marketing is business to human, not business to business anymore.
According to Forbes, “B2H (business to human) is a form of marketing that…
How to Build a Strong LinkedIn Personal Brand
When is the right time to make LinkedIn part of your personal branding and marketing strategy? Yesterday. But the next best time is today or this week.
And it’s never too late or early to start.
You’re in control of what people see about you online (and people search for you every week). They often…
How to How to Turn Your Tweets Into LinkedIn and Instagram Social Media Graphic Posts
Here’s an easy social media tip – turn your tweets into custom social media posts for LinkedIn and Instagram to stand out and repurpose your content.
Repurposing content is a vital marketing strategy that saves you a lot of time and effort. I have so much content in my archives and I try to be…
The Secrets to Creating Better LinkedIn Company Page Posts
Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.
Your LinkedIn company page is so important to your brand and business development, giving you a platform to post information about what you do and promote important news, insights, events and services.…
How to Start the New Year on the Right Foot
Happy New Year and welcome back to your overflowing inbox, long list of to-dos and guilt over the resolutions you and I have already broken!
Before you have that ninth cup of coffee to make it through the day, remember to give yourself grace over the next few days as we come back from the…
Seven Ways to Reignite Your Marketing Efforts in 2023
it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
You actually have to market yourself.
The new year is a great time to take stock of your current marketing strategies and tactics, and reignite…
Effective Marketing and Business Development Strategies for Small and Mid-sized Law Firms
Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more intimate experience to their clients by bringing specific expertise and a nimbler organizational structure to the table. Small and mid-size firms also have lower overhead and pricing advantages.
On the marketing side, some of…