Landing pages — those pages a visitor is guided to after clicking on a link on your website, blog, social media post or e-newsletter — are your bread and butter when it comes to lead conversion, helping you turn visitors into qualified leads.
To make them pay, however, you need to ensure you are not committing any of the common landing page mistakes marketers sometimes make. If you follow the guidance of this infographic from QuickSprout, you should be able to produce landing pages that produce real results in terms of more leads and better conversion rates.
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SPECIAL DISCOUNT NOW AVAILABLE for Legal Marketing Seminars During Mass Tort Med School 2015 in Boca Raton May 6!
You practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work!
This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed law firm marketing seminars being held in conjunction with Mass Tort Med School 2015:
Seminar 1: Wednesday, May 6, 9 a.m.:
30 Ways to Improve Your Intake, Increase Your Lead Conversion and Fix Your Follow-Up
Discover how top PI and mass tort firms have implemented proven strategies to improve their intake and systems to fix their follow up. You will discover:
- The 5 stages of lead conversion
- Critical metrics every law firm must measure
- The 3 biggest reasons why your intake team isn’t converting more leads and how to fix it
- A proven system for doubling your conversion rate
- How to convert more Internet leads faster
- Top 10 most common mistakes intake departments make
Seminar 2: Wednesday, May 6, 2 p.m.:
The Secrets to Using Social Media as an Effective Lead Generation Tool
Social media is a hot topic in legal marketing, yet many attorneys report that “it doesn’t work.” In this eye-opening session you will discover:
- Top 5 reasons why most social media doesn’t work for attorneys and how to change that
- How to apply the proven Rainmaker Social Media Blueprint™
- Top trends in social media and where it’s going so you can be ahead of your competition
- 10 steps to jumpstart your efforts on LinkedIn and build your referral network
- How to use the power of Facebook to bypass Google and directly connect with prospects
- How to leverage your content marketing into your social media platform
Both of these highly effective seminars can be taken separately or as part of Mass Tort Med School 2015.
SPECIAL RAINMAKER DISCOUNT:
Sign up now and pay later. You can receive a special discounted price of just $250 per seminar or both for just $450! Use the special Rainmaker Institute discount code — RNMKR15 — when you register to get the discount.
If you are attending Mass Tort Med School 2015, these seminars are included in your registration fee .
You are also invited to stick around for cocktails and meet other attorneys from national mass tort law firms on the evening of May 6.
Look forward to seeing you in Boca Raton!