Having high-quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by Google as well as by those who are ready to hire an attorney to help
The Rainmaker Blog
Law firm marketing and business development strategies
Latest from The Rainmaker Blog
5 Ways for Lawyers to Attract Your Ideal Client [Infographic]
Originally published on May 22, 2019; updated with new info on Oct. 10, 2019.
Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients.
These are the people that fall outside a pre-defined category of…
How to Determine Which Social Media Networks Work Best for Your Firm
Originally published on Sept. 9, 2015, and updated on Oct. 3, 2019:
One of the most common questions I get from attorneys is how to identify the right social media networks for their firms. Frankly, it’s not that hard.
The most important thing in identifying the right social media platform is to know your target…
SEO Efforts a Bust? Here are 10 Reasons Why
Originally published on March 8, 2019, and updated on Oct. 1, 2019:
You know the importance of digital marketing for law firm business development. You realize that much of your online success — if and when it comes — depends on doing the right things SEO-wise so your law firm website shows up on the…
8 Simple Steps to Create a Referral Network of Other Attorneys
Originally published on Feb. 20, 2017; updated on Sept. 26, 2019.
A strong referral base is only built over a period of time and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street, especially when it comes to building a referral network of other, noncompeting attorneys.
Achieving this…
2 Critical Numbers Every Law Firm Must Know
This post was originally published on Dec. 18, 2018, and updated on Sept. 24, 2019:
Do you know how much money each lead is really costing you? How much does it cost you to get a new client? Knowing the answers to these questions can mean the difference between a profitable firm and a struggling…
8 Tips to Boost Your ROI on Google PPC Ads
Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to be sure you are putting your money into PPC efforts that can yield the best…
How Google Defines High Quality Content
Getting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of…
12 Email Marketing Tips to Help Lawyers Cut Through Inbox Clutter
Email marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ongoing basis.
Yet the fact remains that everyone is inundated with too many emails, making a law firm marketer’s job that much harder to cut through the clutter.
Here are 12 email…
8 Proven Techniques to Convert Prospects at the Initial Consultation
Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation. Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not as confident as they appear.
If you’ve gone to the trouble and expense to get…