All you have to do is troll your own Facebook or LinkedIn account to know that there is LOTS of content online.
In fact, a recent post at Buffer.com noted that more content is published every day on Facebook than is found in every book published in human history!
So how do you stand out from that enormous crowd and earn the trust you need to succeed with your social media marketing program? Buffer provides these tips:
Use personal pronouns. Using personal pronouns in your posts — I, we, you, me, etc. — and being more conversational elicits empathy from an audience, getting you a better response.
Use simple words. By using simple words, you can convey your idea in a way that people don’t have to think about before understanding it. Big words and legalese will tend to alienate people, not draw them in.
Use stories. Since the beginning of time, humans have communicated by telling stories and the propensity to listen to a story is ingrained in our DNA. A Buffer study showed that adding a story to your blog post can increase readership by 300%.
Use contemporary culture references. Weaving a pop culture reference or two into your post, especially if you’re able to add a celebrity name or two like Beyoncéor George Clooney (see how I did that?), helps boost readership and interest.
Use the Shaq Rule. Shaquille O’Neal is a social media powerhouse, with a Twitter following of 8.5 million and 4.7 million Facebook fans. His rule for posting is that 80% of his posts must be entertaining, 15% must be informative and only 5% should sell something. People can sniff out a sales pitch online immediately, and just as quickly they are on to the next thing.
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FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In 2013, inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:
Companies that blog 15+ times per month get five times more traffic than firms with no blog.
B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.
Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.
Here’s what you’ll discover when you read this report:
- 7 ways that blogging can help your law practice
- How to create your blog strategy
- 10 ways to build an audience for your blog
- 4 sources of information for writing blog posts
- And much more!
Click now for your FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader.