To improve your lead conversion process you not only have to have the right people, but you also have to have the right system.
A lot of law firms don’t use a system. They don’t have protocols, they don’t have checklists, they don’t have step one/step two/step three, and they don’t have software. You need all of that if you’re really going to have a well-oiled machine that is going to convert the maximum number of leads possible.
And it’s software that drives all of this. By the way, Excel is not a system; Outlook is not a system. They may be great for managing and manipulating data and spreadsheets, but that’s not a system. You need a system that actually helps you track and convert more of those leads into retained or paying clients.
That’s why we developed the Rainmaker Lead Conversion System early on. It’s a software-generated approach that includes training and consulting with a firm’s staff on best practices, but at the heart of it is a software-driven system that tracks where all your leads are coming from.
It tracks what your conversion rate is by office location if you have multiple offices, by attorney, how many of those appointments actually show up, how many convert to retained clients, and more. After the initial consultation, it sends out auto responder e-mails that follow up and track every single lead. It has a series of action-trigger sequences. It’s a very, very comprehensive system, and if you want to run an effective lead conversion program, you can’t just use Excel.
Most of the time, in order for your lead conversion system to really be effective, you need to have a minimum of 30 to 50 leads per month. If you’re getting fewer than 30 leads per month consistently, you really need to work more on lead generation.
But for those law firms that are getting 30 to 50 or more leads per month, lead conversion is a huge opportunity, and the closer you get to 100 – and I know some of the people reading this are probably getting several hundred leads per month – you’re absolutely leaving money on the table if you don’t have a software-driven system in addition to sales training for your people.
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On-Demand Seminar: Knowing the Numbers That Run Your Law Firm
We are now providing one of our most popular seminars – Knowing the Numbers That Run Your Law Firm – in an on-demand format, so you can watch and learn at your convenience, as many times as you wish.
Over the last decade we have helped over 10,000 attorneys market and grow their business. During this time we have identified many of the key characteristics of highly successful law firms.
One of the more consistent ones is that they track specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis.
Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, partners and owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts.
In this fast paced seminar, you learn:
- How to easily identify the 12 key metrics your law firm needs to track and measure
- How to set up a system to identify these numbers
- The 7 critical systems every law firm must have
- CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
- How to avoid “paralysis by analysis” and being overwhelmed by too much data
- Delegating roles and responsibility to your staff
- Using software to track your KPIs
If you’re a spreadsheet and data driven individual then you will love this seminar! However, if numbers scare you or you tend to ignore them because you have a hard time making heads or tails of all the different data you see, then this seminar is a “can’t miss” event!
We cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most, how to track this information, and what to do with it once you have it!
To get this on-demand seminar, click on this link: Knowing the Numbers That Run Your Law Firm