Last November, something momentous happened in the world of marketing and you may not have even noticed: mobile platforms surpassed desktop computers in terms of where consumers access online content.
According to digital research firm comScore, American consumers now spend 60% of their time online accessing content from mobile devices, including smartphones and tablets. They are reading emails on mobile, accessing maps, social networking and checking websites. And if you do not have a website that is optimized for mobile, then you are letting leads fall through your fingers.
Personal injury and criminal defense attorneys especially need to have mobile websites, since it is far more likely your services will be needed when a mobile device is the only convenient one at hand. Research shows that 40% of mobile searches are local, and 81% of those searches lead to action — a phone call or email to your firm.
If someone gets pulled over for a DUI or is in a car accident, it is highly likely they will be pulling out their phones to search for a local attorney. If your website is not optimized for mobile — making it difficult to navigate or even find a number to call — you will have just missed a great opportunity to get a new client.
Converting your website to mobile can be done very affordably using online tools from providers like Mobify, MobiSiteGalore, Wirenode or Mofuse. Hosting of your mobile website usually costs less than $20/month.
You may also want to consider using responsive web design, which instantly recognizes whether someone is trying to access your site via a desktop computer or mobile device and serves up the appropriate version. Using responsive web design to integrate all your sites into one fully responsive website provides you with full functionality on any device, single site management and enhanced search engine optimization.
In today’s hyper-competitive legal services marketplace, optimizing your website for mobile can provide you with a true competitive advantage as well as more qualified leads. Without it, you are essentially turning prospects away.
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On-Demand Seminar: Business Development Strategies for Litigators
Business development is especially difficult for litigators, who often work for months on a case and bring it to a successful conclusion, only to find they have a gaping hole of billable time to fill!
Are you or your litigators building the referral network you need to bring in litigation business?
In this new on-demand seminar, nationally recognized business development expert Stephen Fairley and featured guest Larry Bodine, editor-in-chief of Lawyers.com, help you develop a practical plan to grow your litigation practice. Learn:
- Which strategies you need to put into place in order to obtain repeat business from former clients
- How to build a referral network to build your practice-even while you are prepping for a trial
- How to get more referrals from mega-firms who are conflicted out of a case
- How to identify small firm transactional lawyers who can send you litigation referrals
- How to focus on the “hottest” areas of practice, as identified by market research
- Methods our clients use to attract larger clients with bigger cases
- How to ethically promote your “big wins” to the media and via the Internet
- How to apply one of the most effective marketing techniques for litigators
- How to position yourself as an industry expert that attracts highly profitable clients
To get this on-demand seminar, simply click here to access the recording of Business Development Strategies for Litigation Attorneys seminar.