While it may seem intuitive to believe that if you practice in several areas of the law you will naturally attract more clients, the truth is that the opposite usually happens. Look at the medical profession – good luck finding a general practitioner these days! Unless you live and work in a tiny town, you need to find a practice area that best suits your skill set and offers you the best opportunity to grow your practice.
Here are the top three reasons why you need to specialize:
1. You increase your chances for getting referrals. The more services you offer and market, the more potential you have to shoot yourself in the foot when it comes to getting referrals. If you claim to do anything and everything, other attorneys will begin to view you as a competitor instead of a referral source.
This is probably the biggest danger because we all know referrals convert into clients at a higher percentage than the prospects we get from other sources. This type of prospect often makes a better client who will pay more as well, so having a strong referral network is key to keeping a steady, strong flow of clients.
2. People want a specialist. We have been conditioned to trust and seek out experts in order to get the best and fastest solutions. If you offer too many services, you erode your credibility and perception of “being an expert” to your potential clients and referral sources. As the old saying goes, being a “jack of all trades” means you are a master of none.
3. Google will not rank websites that focus on too many practice areas. Google ranks sites that are hyper-focused because it is Google’s mission to connect the searcher with the website results that best meets their specific needs.
This is a big issue since over 65% of all people who look to hire an attorney go online at some point during their search to either find an attorney or do credibility searches.
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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line
At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!
It’s more than just money or achieving a million dollars in revenue.
It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.
In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year – all the while managing a very successful, multi-million dollar law firm!
You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.
This interview will help you discover:
- The difference between a law practice and a business
- How to identify superstar employees to help you run your business
- The difference between an Office Manager and a Business Manager
- The 7 essential systems your firm must have & how to implement them
- How to micromanage the client experience
- Critical keys to success
- And much more!
Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.