Even though I have been talking to lawyers about social media for several years, I am still amazed how much pushback I get from attorneys who swear their prospects and clients are not on social media.
Excuse me? The only way your clients would not be on social media (as a group) is if they are dogs or cats or some other nonhuman species.
What I have come to realize is that attorneys who don’t “believe” in social media are really just afraid of what they don’t understand. These are usually people who themselves are not on social media, so they don’t think any of their clients are there either.
Please remember, you are not your client.
One of the leading voices on all things Internet, the Search Engine Journal, recently produced the infographic below that charts the growth of social media. Looks across all the age groups and you will see that participation continues to grow, and is really picking up among the older demographic (45-54 and 55-64). For many, it has become an obsession.
Deny all you want, social media is not going away. So you can either embrace it and reap the benefits or continue to ignore it and keep placing those good old Yellow Pages ads. There are so many resources out there for you to explore and learn how to harness social media for marketing your law firm – our Rainmaker Retreat is but one – that you can quickly alleviate your fear through knowledge.
Make 2014 the year you do something really great to grow your law firm.
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Rainmaker Retreat Unplugged DVD Set 50% Off!
Of all the seminars and speeches and presentations I have made to attorney groups throughout the past 12 years, nothing has proven to be more impactful than our two-day legal marketing seminar, the Rainmaker Retreat.
We schedule a session every month around the country and spend two intensive days teaching the principles and strategies of what works when it comes to legal marketing for small law firms and solo practitioners.
But I get that not everyone can leave his or her practice to attend a seminar. Which is why we recorded a live session recently and created a six-CD set that we’re calling Rainmaker Retreat Unplugged.
Watching Rainmaker Retreat Unplugged on your own schedule will still provide you with an incredible opportunity to learn:
- Over 65 proven online and offline legal marketing and business development strategies tailored specifically for small firms and solos;
- Lead generation techniques that will teach you how to generate more leads from your website, social media and blogs;
- Proven strategies for converting leads to clients and ways to increase your conversion rate so you don’t have to spend so much time and money generating new leads;
- Ways you can double your referrals over the next 90 days.
Order your copy of Rainmaker Retreat Unplugged online by midnight ET on Friday, Jan. 31 and receive this incredible legal marketing tool for 50% off the regular price.