Okay, maybe you don’t stink at lead conversion….but lots of attorneys do, and here’s why: lack of follow up.
LawMarketing.com editor in chief Cindy Greenway recently posted about the biggest reason attorneys are not converting more law firm clients, with these 5 tips to fix your follow-up:
You should follow up with people who can say yes to you, or people who can direct you to people who can say yes to you.
Follow up regularly. Following up is an ideal way to demonstrate the organized and high-quality way you would work with a client after engagement.
The way you follow up usually depends on how you made initial contact with your target.
Consider the potential size of the opportunity that lies in front of the target and value your follow up around it.
Good professional services businesses and their consultants record their pipeline in a CRM system.
You can read Cindy’s article in its entirety by clicking on the link above. You can also get this free report at LawMarketing.com: 15 Strategies to Increase Google Rank, Control Online Reputation and Maximize Content.