Every lawyer I know is aware that they must have their law firm marketing strategies in place if they wish to succeed. Unfortunately, not every one knows how to go about developing a law firm marketing plan. Having worked with thousands of attorneys over the years, I am pleased to share a couple of the basics 
that I know are critical to law firm marketing.
Before you can begin to market your service, you must understand it yourself. That is to say, you (and every member of your firm) should be able to answer any and all questions about your firm. Everyone you work with should be able to describe (in detail) the services you offer. I’ve seen far too many firms who don’t spread the word about their services beyond their boardrooms. Anyone in your firm who has any type of contact with the public (including receptionists, administrative assistants, etc.) needs to be privy to your law firm marketing strategies.
Consider the cost of your services carefully. You may wish to conduct a small law firm marketing survey to ascertain what the competition is charging. If you are just starting out and can afford to do it, try to keep your rates competitive. On the other hand, if your clientele is going to be very “high-end”, you may be able to charge top dollar. Some firms would rather have five high-end clients than fifty who fall somewhere in the middle. Identifying your pricing will be an important component of your law firm marketing efforts.
All law firms want to succeed; you’ll have a far better chance of doing so if you understand and implement key law firm marketing strategies.