Happy New Year to you!
For the past handful of years, when asked to contribute my predictions and recommendations for the next year, my answer has been the same. One of these years it will change, but not quite yet. The tools and techniques change regularly, but for now, these two predictions and recommendations are
The Myrland Marketing Minute Blog
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Should You Personalize LinkedIn Invitations To Connect?
The debate goes on whether or not we should personalize invitations to connect on LinkedIn. Short answer? Yes, I think you always should, and here’s why.
Why Do You Want To Connect on LinkedIn?
There are various reasons you might want to connect with someone on LinkedIn. Your reasons are probably different than my reasons,…
LinkedIn Will Now Let You Add Clickable Links To Photo and Video Posts
LinkedIn is rolling out clickable links in photos and videos in the newsfeed. This will be available on personal profiles as well as on your business page.
This is good exposure for you, so I want you to be ready.
When I first reported on this on my LinkedIn profile last week, I didn’t have…
Can Your Personal Brand Hurt Your Firm’s Brand?
Let’s talk about building your brand within your firm, and what you might want to think about in order for that effort to go as smoothly as possible.
Let’s say you are a practicing lawyer within the firm and it’s important to you to be out there and visible and building your brand separate from…
Lawyers, How To Grow Your Practice: Find The Course, Then Stay The Course
If you’re anything like me, there are times when there is something you want to accomplish, and you just want it to happen now. You wish you could close your eyes or snap your fingers and it would just be done.
Wouldn’t that be nice? I know I would love that!
You know this skill,…
Personal Branding For Lawyers: What Do You Want To Be Known For?
If one of your goals is to become well-known so that your name automatically rises to the top when others have a need for someone who does what you do, there are a few things you need to do to make that happen. Allow me to help.
Don’t They Know What You Do?
It would…
Lawyers & LinkedIn: 4 EASY Ways For You To Repurpose Existing Content
One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge.
It takes time to create and share content. You’re busy. How are you supposed to find time to do all of this?…
Lawyers, The Competition That Kills You Might Not Look Like You
At the recent Legal Marketing Association conference (#LMA22) in Las Vegas, our keynote presenters on the first day were Richard and Daniel Susskind, the visionaries we have all come to know, like, trust, and respect in this industry and profession.
Richard and Daniel study and look at the future of the profession and give…
Law Firms, Are You Still Discouraging The Use of Social Media?
I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an issue, but it stems from some firms being worried about what’s going to happen on social media. They…
Is It Time To Stop Attending Conferences In Person?
We’re going through a very interesting time with regards to business development and networking, and whether or not we should be doing that online or in person.
I think we need to have a conversation about what has changed in this world the past few years, and what you might need to think about.
Your…