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Marketing and privacy are two key elements of modern business that frequently come into conflict. On one hand, marketing strives to know its client as thoroughly as possible — their behavior, interests, and habits. On the other hand, personal data protection laws limit how this data can be collected, analyzed, and used.

Regulators around the

Personal data protection is today an extremely important and relevant topic, as many businesses, institutions, and organizations collect large amounts of information about each of us every day. At the level of the European Union, the General Data Protection Regulation (GDPR) stands guard over the security of such personal information.

Since the GDPR came into

A Customer Journey Map or CJM is a visualization of a user’s interaction with a brand, its product, or service. A customer journey map may include the following main stages of interaction:

  • first advertisement display;
  • first “click” on the website and the first cookie banner;
  • registration and granting permission to process information;
  • obtaining information on

What Is the GDPR and How Does It Change the Rules of the Game for Business?

Have you ever wondered why after searching for sneakers on Google you start being “followed” by sports footwear ads on Instagram? This is not a coincidence, but the result of your personal data being collected.

The GDPR changed the

America may seem far away, but come on — there are no online borders. And this is precisely where the potential need to be in compliance with local personal data protection regulations arises. Today — about CCPA (California), PIPEDA (Canada), and LGPD (Brazil).

Let’s go!

Do These Acts Apply to My Company and Activities?

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Despite the fact that the California Consumer Privacy Act (CCPA) — already dubbed the “California GDPR” by lawyers — is smaller in volume than the GDPR and does not provide as comprehensive a regulation of personal data protection relations, it has its own undeniably strong points.

Specifically, following the entry into force of the Act,