Are you conducting business in Ukraine? Do you want to avoid fines and reputational losses due to violations of personal data protection legislation? Are you confident that your business complies with all the requirements of the Law? If this question has given you pause, it is time to think about how to bring your business
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Marketing Compliance. How to Sell Without Violating Privacy
Marketing and privacy are two key elements of modern business that frequently come into conflict. On one hand, marketing strives to know its client as thoroughly as possible — their behavior, interests, and habits. On the other hand, personal data protection laws limit how this data can be collected, analyzed, and used.
Regulators around the…
What Do Ukrainian Companies Need to Do to Comply with GDPR Requirements?
The General Data Protection Regulation (GDPR/the Regulation) is a document that has radically changed the rules of the game in the field of personal data protection. Despite the fact that the GDPR is an internal act of the European Union (EU), in certain cases it has extraterritorial effect.
In light of the recent clarifications by…
Training an AI Model on Personal Data and GDPR: What Did the EDPB Say?
The digital era is our reality, in which the integration of artificial intelligence is gaining ever greater momentum.
Are you planning to develop an AI model to optimize business processes and services? Among a number of legal questions, the protection of personal data that will be used for the development and implementation of such models…
Data Processing Agreement: Coordination and Management
Personal data protection is today an extremely important and relevant topic, as many businesses, institutions, and organizations collect large amounts of information about each of us every day. At the level of the European Union, the General Data Protection Regulation (GDPR) stands guard over the security of such personal information.
Since the GDPR came into…
What Is a Customer Journey Map and Why Is a Transparent Privacy Policy Important for Marketing?
A Customer Journey Map or CJM is a visualization of a user’s interaction with a brand, its product, or service. A customer journey map may include the following main stages of interaction:
- first advertisement display;
- first “click” on the website and the first cookie banner;
- registration and granting permission to process information;
- obtaining information on
…
GDPR: Implementation and Data Protection Impact Assessment
What Is the GDPR and How Does It Change the Rules of the Game for Business?
Have you ever wondered why after searching for sneakers on Google you start being “followed” by sports footwear ads on Instagram? This is not a coincidence, but the result of your personal data being collected.
The GDPR changed the…
Data Privacy Protection in the Americas: CCPA, PIPEDA, LGPD
America may seem far away, but come on — there are no online borders. And this is precisely where the potential need to be in compliance with local personal data protection regulations arises. Today — about CCPA (California), PIPEDA (Canada), and LGPD (Brazil).
Let’s go!
Do These Acts Apply to My Company and Activities?
a…
CCPA: 5 Must-Have Privacy Policy Provisions
Despite the fact that the California Consumer Privacy Act (CCPA) — already dubbed the “California GDPR” by lawyers — is smaller in volume than the GDPR and does not provide as comprehensive a regulation of personal data protection relations, it has its own undeniably strong points.
Specifically, following the entry into force of the Act,…
CCPA (California Consumer Protection Act): What Are the Requirements and Conditions for Compliance?
The California Consumer Protection Act (CCPA) and the California Consumer Rights Act (CPRA) are personal data protection laws of the state of California in the USA. The CPRA expanded and supplemented the CCPA, which is why these abbreviations are often used interchangeably.
CCPA / CPRA: What Is It?
CCPA/CPRA is similar to the European GDPR…