If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. In law school, we’re trained to have the answers. We study cases, memorize statutes, and prepare for Socratic-method cold calls where having the right response is rewarded. This conditioning
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Elevate and Expand Your Network
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Nurturing your existing key contacts is essential. But don’t forget to dedicate time to meet new people—elevating and expanding your network—which can exponentially increase your opportunities. Let’s explore why…
The Trap of Observable Metrics
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Doug was six years into his legal career when he decided to get serious about building his practice.His approach seemed logical: maximize visibility through measurable activities. Doug became a…
Start. Build. Compound.
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Everything worth doing is hard – and, ultimately, that’s what makes doing hard things so satisfying. Building a legal practice is hard, and, yes, satisfying. If you think about…
Business Development: It's About Connection Not Complexity
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. You don’t have to get on an airplane, or spend two hours at a restaurant, or prepare slick marketing materials to “do business development.”Small, thoughtful gestures done at your…
Why Lawyers Should Ask For (And Make) More Introductions
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. You meet someone who would benefit from knowing another contact in your network—but you hesitate. Perhaps you feel reluctant to impose or are uncertain if it’s your place. Or…
An Overview of Engagement with Your Key Contacts
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Building a thriving law practice requires nurturing relationships with your most valuable contacts. A good way to get started is by developing a Key Contacts List using this “Composition,…
How an Ownership Mindset Grows Client Relationships
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. It’s easy to fall into a pattern of treating each client matter as a discrete transaction. Draft the contract, handle the litigation, close the deal—then move on to the…
Stop Selling in Your Content (Your Expertise Will Do That For You)
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. Every day, our inboxes and social media feeds overflow with thinly veiled sales pitches masquerading as “thought leadership.” Many lawyers fall into this trap too, viewing every piece of…
The Power of a (Weekly) BD To-Do List
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. You’ve likely experienced the excitement that comes when you create an annual business development plan—followed by the inevitable frustration when June (or even February!) rolls around and you realize…