In college, I worked as a prep cook at a restaurant. The chef had French training and emphasized the importance of “mise-en-place”—a French term for “everything in its place.”Mise-en-place is a system chefs use to prepare themselves and their kitchens in the hours leading up to meal time. The “Meez,” as professionals refer to it,
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Keep Your Marketing Simple to Connect with Your Audience
Warren Buffet’s annual letter to Berkshire Hathaway shareholders has been, for decades, a must-read resource for sophisticated investors.But that’s not the audience he’s writing for.When he sits down to write, he has his sisters Doris and Bettie in mind. In fact, he begins his draft “Dear Doris and Bettie,” and then removes that salutation when…
You Don't Need to be a Gregarious Extrovert to be a Successful lawyer
I had little idea of what the practice of law was all about when I started law school. No one in my family was a lawyer. I had never stepped foot in a law firm. Most of my impressions were formed through popular culture depictions of lawyers.Therefore, when I started practicing law, I assumed that…
Four Ways to Use LinkedIn to Become a Thought Leader
Thought leadership content is what sells a lawyer when she’s not there to sell herself. Without a robust digital footprint, a lawyer will be virtually invisible to the increasingly large pool of prospects who rely on Google and social media to find solutions to their problems and winnow down their options.Your thought leadership content acts…
You Don’t Need to be on More than One Social Media Platform
You don’t need to do all forms of marketing. You don’t need to be on all platforms. In fact, the more you diversify your approach to marketing, the less effective your marketing may be.More is not better.The argument for being on multiple social media platforms for marketing purposes is that each one can offer some…
How to Create LinkedIn Content That Resonates With Your Audience
A great deal of LinkedIn content shared by lawyers is self-focused as opposed to audience-focused. Therein lies an opportunity.I graduated from law school as a competent writer, but I had a lot to learn. I still do.Upon starting my career, one of my mentors, a litigation partner, taught me an important lesson that I didn’t…
The Good Content Samaritan
By Tom Nixon
Generosity of Ideas Is Its Own Reward…AlmostOne of my most successful posts on LinkedIn was something I never even posted.Guess I’d better explain…We’ve been talking a lot lately about the mark of a true thought leader is a willingness to openly and freely share one’s best ideas—without the expectation of reciprocation or reward. That’s tough to…
Workshop Replay: Learn How to Write High-Engagement Posts on LinkedIn
Jay Harrington and Tom Nixon recently hosted a workshop titled “Learn How to Write High-Engagement LinkedIn Posts” during which they discussed how to plan and write posts for LinkedIn that generate results.From topics to format to structure, watch as Jay and Tom teach the essentials that will help you become a thought leader on LinkedIn.…
10 Things Lawyers Should Stop Doing
Most of us started out the year … the month … the week, with great intentions to focus on our goals and stick to the habits we know boost lawyer productivity. And then we got smacked in the face by the unceasing demands and stressors that pummel modern-day professionals
Good intentions succumbed to urgency.
The…
Complimentary Webinar: How to Write High-Engagement Posts on LinkedIn
If you’ve ever experienced it, you know it can be something of a rush. If you’ve never enjoyed the experience, you wonder what you’re doing wrong.We’re talking about the occasional LinkedIn post that goes something close to “viral.” Tons of comments, lots of likes (and other reactions), and great conversation. Each time you get the…