Do you know the Kars4Kids jingle? If so, you are not alone. A California judge has now found that the same catchy simplicity that made the ad effective also made it deceptive.

In May, an Orange County Superior Court judge ordered Kars4Kids to stop airing its well-known ads in California unless they include specific disclosures.…

Influencer marketing has outgrown its early days of buried “#sp” tags and fuzzy disclosure practices. It’s now a core advertising channel driving billions in spend—and, unsurprisingly, continues to draw scrutiny from regulators and the class-action bar.

Enter industry self‑regulation.

In January 2026, the Center for Industry Self‑Regulation—the nonprofit foundation affiliated with BBB National Programs—launched…

Earlier this month, the FTC took another step toward issuing a new Negative Option Rule. We say a “new” version of the rule because the previous one, commonly called the Click to Cancel Rule, was vacated by the Eighth Circuit in July 2025. Despite that setback, recent events show the FTC intends to continue its…

The U.S. Court of Appeals for the Fifth Circuit seemingly handed the Federal Trade Commission (FTC or the Commission) yet another setback, this time squarely in the agency’s bread‑and‑butter area of false advertising enforcement. In Intuit Inc. v. FTC, the court vacated the FTC’s 2024 administrative cease‑and‑desist order that challenged TurboTax “free” edition advertising, holding…

The Federal Trade Commission (FTC) hosted its Age Verification Workshop Jan. 28 and was focused on the intersection of age verification technologies and Children’s Online Privacy Protection Act (COPPA) compliance, reflecting the FTC’s growing scrutiny of youth privacy and child safety issues. When the FTC announced this workshop, its press release made clear that the…

Protein is having a moment – it’s in lattes, on fast‑casual menus and likely being pitched for toothpaste somewhere in a marketing brainstorm. But before brands start flexing those “high protein” callouts, you’ll want to make sure your claims take the proper form.

Here’s the deal: Calling a product “high protein” isn’t as simple…

Bah, humbug! Certain advertisers received a lump of coal in their stockings from FTC staff. Right before the holidays, the Commission issued warning letters to 10 companies alerting them of potential violations of the agency’s Rule on the Use of Consumer Reviews and Testimonials (“Consumer Review Rule” or “Rule”). The FTC did not publicly identify…