Pearson Communications

An experienced international marketing consultant who helps law firms with legal directories and submissions.

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Put the kettle on, this is going to be a long one.
In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much happened. 
Are Directories Worth It?
Every year we revisit a 20-year debate as to whether legal directories remain relevant – with peak angst usually

Confidentiality is the biggest area of concern for law firms when preparing directory submissions.
Questions around confidentiality generate more queries than anything else – what does confidential mean? How do the directories use matter information? What’s publishable and what isn’t?
Law firms grapple with these issues on a daily basis.
Below is a guide to