Advertising is said to drive commerce. It comes with the territory, as the real trick is not just to manufacture, but to sell at a profit. A well-planned and skilfully executed advertising campaign can add to a product’s or service’s success. While most entrepreneurs compete fairly and ethically, in terms of advertising as well as commerce, some may turn to cutting corners. We would like to share our observations about unfair advertising, which qualifies as tortious unfair competition.