Molly-Mae Hague, 21-year old reality TV star from Love Island show, has been found in serious breach of CAP Code with an £8,000 giveaway, which the regulator ruled was not administered fairly.

In our previous blog, we discussed the ruling of the Advertising Standards Authority (ASA) in relation to influencers and the use of social media filters. This recent ASA ruling yet again brings the role of influencers on social media under scrutiny, this time with a focus on the rules around prize draws, which are subject to the ASA rules and advice on competitions and advertising more generally.