As CPW’s Alan Friel and Lydia de la Torre explain at CPW’s sister blog Security & Privacy Bytes, “[i]nformational privacy is a hot topic” and [d]ata is a valuable, but challenging asset.” They caution that “[o]rganizations can only meaningfully protect, and effectively make the most of, their digital assets if they know what data they have, the usage limitations that apply to it and where it resides and who has access to it. Data management is a huge challenge for organizations in the modern hyper-connected tech-enabled world; yet challenges can be turned into opportunities by organizations willing and able to step-up to them.” In the context of recent developments, they discuss how it is a business imperative for organizations to brand “around privacy.”
Informational Privacy: A Branding & Asset Management Opportunity
