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Texts of Documents in MillerCoors v. Anheuser-Busch (the Super Bowl corn syrup ads)

By Marty Schwimmer on April 8, 2019

MillerCoors alleges that Anheuser-Busch tv ads (which debuted on the Super Bowl) deceive consumers into believing that MILLER LITE or COORS LIGHT contain corn syrup (specifically, high-fructose corn syrup). Attached below are MillerCoors’ brief in support of its motion for a preliminary injunction, and the report of its expert, discussing his study that concludes that the commercials trigger negative sentiment as to MillerCoors and to corn syrup.

[embeddoc url=”https://martinschwimmer.lexblogplatformfour.com/wp-content/uploads/sites/833/2019/04/corn-syrup-prelim-brief-1-1.pdf” download=”all”] [embeddoc url=”https://martinschwimmer.lexblogplatformfour.com/wp-content/uploads/sites/833/2019/04/corn-syrup-expert-reprot-1.pdf” download=”all”]
  • Posted in:
    Intellectual Property, Trademark
  • Blog:
    The Trademark Blog
  • Organization:
    Martin Schwimmer
  • Article: View Original Source

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