Environmental claims remain a hot topic for global marketers and changing rules around the world create new challenges as marketers strive to inform consumers and business customers about their products. The International Chamber of Commerce (ICC) Framework for Responsible Environmental Marketing Communications (Environmental Framework), first published in 2008, and most recently updated in 2021, offers marketers interested in making environmental claims practical guidance on meeting advertising rules of the road.
ICC is in the final stages of the latest update to the Environmental Framework, which includes a dedicated Environmental Claims Checklist to support day-to-day implementation by marketers and provides guidance on both general and a number of specific claims, like “recyclable,” “compostable,” “free-of” and emerging terms, including “net-zero,” “climate positive,” “carbon neutral,” “micro-plastics free,” “not made with fossil fuels,” and more.
Partner Sheila A. Millar, who chairs the ICC Marketing and Advertising Commission’s Working Group on Sustainability, the committee responsible for the Environmental Framework, will be a featured speaker at a launch event for the updated ICC Environmental Framework. The session will be held during Climate Week on September 22 from 9 a.m. – 11 a.m. ET at Frankfurt Kurnit’s office in New York.
For more information or to register, click here.