In response to the rapidly evolving legal sector and the firm’s ongoing expansion, global law firm Freshfields has announced a bold new brand refresh. The updated identity includes a modernized wordmark and the simplification of the firm’s name to “Freshfields,” reflecting its dynamic culture and forward-looking vision.
Georgia Dawson, Senior Partner at Freshfields, commented: “Our refreshed brand is designed to reflect the entrepreneurial and progressive spirit of the firm today. As we build on our 280-year history, we remain at the forefront of the legal industry, helping clients achieve their goals and attracting the best talent worldwide.”
The rebranding will be rolled out starting in October, with a phased global implementation aimed at aligning the firm’s identity with its growth ambitions and market positioning. The firm’s new name and brand are set to become a key part of its next chapter of success.
L’articolo Freshfields Unveils New Brand Identity proviene da Iberian Lawyer.