Making Utah the first U.S. state to enact a major artificial intelligence (AI) statute governing private-sector AI usage, on March 13, 2024—coincidentally, the same day the European Parliament adopted the EU AI Act—Utah Gov. Cox signed into law S.B. 149 (AI Law). The AI Law, set to take effect May 1, 2024, was incorporated into Utah’s consumer protection statutes. Its key elements include establishing liability for inadequate/improper disclosure of generative AI (GenAI) use and creating the Office of Artificial Intelligence Policy (Office) to administer a state AI program.
Utah Enacts First AI-Focused Consumer Protection Legislation in US
