Universal Opt-Out Mechanism for Consumers in Colorado

Similar to the well-known California Consumer Privacy Act, on July 1, 2024, the Colorado Privacy Act (CPA) goes into effect and will provide Colorado residents with express rights over their data collected by businesses. The CPA requires businesses to provide consumers with an option to opt-out of the sale of their personal information or sharing of their personal information for targeted advertising purposes using a Universal Opt-Out Mechanism (UOOM). Last week, the Colorado Department of Law (the Department) issued a list of UOOMs that will be enforced in the state. This list is part of the CPA Rule’s requirement that the Attorney General “maintain a public list of [UOOMs] that have been recognized to meet the standards of” the Rule. The list was released on January 1, 2024, but may be updated periodically according to the Rule.

The below list of UOOMs includes those that the Department considers valid under the CPA. The UOOMs on this list are recognized as long as the UOOM or any authorized implementations meet the requirements of C.R.S. § 6-1-1313 and 4 CCR 904-3, Part 5. 

Valid UOOMs:

This list does not exclude additional UOOMs from meeting the CPA’s requirements. The list simply represents UOOMs that the Department will prioritize for enforcement. If the list is updated, the Department will accept new applications and seek public comment.