LinkedIn is rolling out a new feature that will call attention to your posts and other activity on LinkedIn.
As I often mention when I work with my clients, I want your profiles and your content to be scroll-stopping (desktop), or thumb-stopping (mobile). This new feature will help stop the scroll as it is going to make your profile more visual. Visuals are known to catch the attention of those who might otherwise scroll right on by. We have become a more visual society, and we are more attracted to visual content than ever before.
LinkedIn is responding to that trend.
Why Is This Important?
Your activity section on LinkedIn provides an outstanding glimpse into your personal brand as it shows your comments, posts, articles, newsletters, or what I call your “presence,” meaning how you demonstrate your knowledge and your willingness to interact with others. In other words, your activity while on the platform. It showcases you.
LinkedIn will now give you the opportunity to decide what kind of content is going to be shown first in your Activity section.
As it stands, when you go to your profile, then click on Activity, you and your profile viewers will see the most horrifically boring Activity section on the face of the planet.
I mean…look at it. This is my Activity section, and it puts me to sleep. It’s not that it is my activity. Heavens no, that’s pretty interesting (IMHO…wink, wink). It is the format that is dreadfully boring. What about this is inviting to you…other than knowing there are major nuggets of gold if you click on any one of them, that is?
The poor thing is pathetic, isn’t it?
Now You Will Be Able To Showcase Your Activity With The New LinkedIn Profile Update
As LinkedIn is telling us,
“To help your content stand out and make it easier for others to discover, we’ve developed several new tools.”
and
“We’ve spruced up the Activity section of your LinkedIn Profile to more visibly display your content. Whether it’s images, videos, newsletters or documents, you get to choose the content type your Activity section shows first. This new experience will be available to all members in the next few weeks and we hope that as a result your network will quickly find and engage with your content, leading to more professional connections and opportunities.”
You and Your LinkedIn Profile Visitors Will Have Choices
It appears as though the new tabs across the top that will be visible will include:
- Posts
- Videos
- Comments
- Images
- Articles
- Newsletters
- Events
We will now be able to choose the type of activity that we want our profile viewers to see first. As you will see in the screenshots below, even after you have chosen which form of content they will see first, they will be able to toggle over to the other categories to see additional forms of content. That allows them to go right to the type of content they want to consume first, which makes your profile more “sticky,” meaning they will linger longer on your profile.
We like that. We want that.
Video First
What that means is that, if you have posted videos, then you will want to show those first in the Activity section because they will definitely be scroll-stopping.
Images First
If you have posted images and no videos, then you might want to show images to them first.
Articles First
If the articles you have posted are more important, then you might want to show those first.
From what I have read and heard from internal LinkedIn friends, you will only be able to choose the first format that will then be showcased in your Activity section. The others will follow in a pre-determined order decided by LinkedIn. Who knows if we will see complete customization of the order in days, months, or years to come? What I do know is that change is constant in social media.
The Goal Is To Draw More Attention To Your LinkedIn Activity Section
As you can see, the idea is to make your Activity section much more visual, which will help attract eyeballs to your profile. The other obvious and extremely important benefit is that it will also attract attention to you and the content you post on the platform, which is a very important part of connecting with those who are important to you and the growth of your practice.
Stay Tuned
As it rolls out and I have better screenshots, I will share them with you and will show you how the implementation works. Let me know if you are interested in a video tutorial.
For now, I just want you to be aware that this is rolling out.
Do you have it yet?
If you click on your profile, then on your Activity section, do you see these new choices?
Talk to you soon!
Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the right marketing practices in order to build their reputations and their relationships, which leads to building their practices.
Also known as the LinkedIn Coach For Lawyers, Nancy is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.
She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.
Nancy is also the founder of the hybrid self-study and online course, LinkedIn Course For Lawyers, where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.
As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.
She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.
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