In a noisy, competitive and topsy-turvy marketplace, what is the key to capturing the imagination of your most coveted prospects?
We know it isn’t the case, but particularly in professional services, it is easy to market as though we believe it is our credentials…Or brand…Or budget…Or eloquence that will differentiate us from every other advisor hoping to land the gig.
Meanwhile, the market repeatedly suggests that we get over ourselves, revealing what drives the decision to engage one professional over another. Follow the advice in this video short from the BizDev Notebook, and grab the attention of the market you pursue.
(And if you’re searching for a way to gain traction in a market none of us saw coming, request info on the all new BizDev Notebook — eric@ericfletcherconsulting.com.)