Email scams have circulated almost as long as email has been publicly available. A common one faced by brand owners involve a company, typically located in China, trying to convince them that one of their brand names or trademarks is in danger of being used in a domain name by an unrelated third party. The email content may take a number of forms, but is generally tailored to create the sense that time is of the essence and if action is not taken, valuable rights may be lost. An example looks like this: