- Content Marketing: New York-based multi-language newspaper publisher The Epoch Times is published in 21 languages in 35 countries with 105 million page views and 20 million monthly website visitors. They will use OpenDNA’s artificial intelligence technology to gather insights into the millions of online readers and subscribers to help it deliver more personalised news and content. It won’t be long before law firms use such technologies to much more intelligently craft their communication to each client/prospect, giving the reader more of what they really want and less spam.
- SEO may get more complicated as Google’s RankBrain uses more sophisticated AI-based algorithms. For instance, “AI is letting search engines learn more about the queries themselves as opposed to the keywords being used. The AI creates metrics based on user engagement instead of on and off-page tactics which were common a few years ago.”
- Bill Gates disagrees with Musk, Zuckerberg and others who believe AI poses an imminent existential threat to humanity. After saying “we shouldn’t panic about” AI, Gates adds re whether it’s an “existential threat to humanity” that we also shouldn’t “blithely ignore the fact that eventually that problem could emerge.”
- This article by Jake Heller in Above the Law asserts that it will be many years before artificial “superintelligence” can completely replace lawyers, but cites several ways in which AI has and will in the short term take over many tasks heretofore requiring lawyer attention.
I have posted several pieces showing how AI can discriminate against by gender, race and other criteria. This article from the World Economic Forum explains how this can be prevented and how AI can help to mitigate discrimination in general.