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Heartland (Splenda) v Dunkin Donuts

By Marty Schwimmer on November 10, 2016

splenda

Dunkin Donuts no longer carries SPLENDA-brand Sucralose, but carries a “Chinese” sucralose, also in yellow packets (imprinted with the DUNKIN DONUTS logo). Allegedly, customers were told that the sweetener in yellow packets was Splenda. When a customer asks for SPLENDA in their coffee, is that a ‘sale’ or is this alleged ‘post-sale confusion’?

According to legend, sucralose was discovered when a lab researcher ingested it by accident (para 14).

Note use of SPLENDA on this page from Dunkin’s site.

[embeddoc url=”https://martinschwimmer.lexblogplatformfour.com/wp-content/uploads/sites/833/2016/11/Heartland-Consumer-v-Dunkin-Donuts-amended-complaint-1.pdf”]

  • Posted in:
    Intellectual Property, Trademark
  • Blog:
    The Trademark Blog
  • Organization:
    Martin Schwimmer
  • Article: View Original Source

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