Thanks to all who attended today’s webinar, “Engaging with the Media and Other Influencers.”
Blogging without mentioning and linking to influencers — executive directors of associations, reporters at trade publications, reporters at industry publications, reporters at mainstream news media, conference coordinators, and other bloggers — is blogging in a vacuum.
These people have the power to invite you to speak at conferences, quote you in articles, or refer you work, but may not know you exist if you don’t proactively build relationships with them.
In this webinar, LexBlog CEO Kevin O’Keefe and editorial manager Colin O’Keefe discussed ways that bloggers can identify and engage with the influential people in their area of practice via Twitter, LinkedIn, Google Plus, and (of course) blogs.
If you missed it, you can view the recording at LexBlog’s events center.