Now, that is a shock.
But, according to research supported by the Centers for Disease Control and Prevention; the University of Maine Agricultural and Forest Experiment Station; the Ohio Agricultural Research and Development Center; and the Marvin and June Morrison Chair in Agribusiness at Arizona State University, that is exactly what was found. According to lead researcher, Brian Roe, “[t]he results suggested that Americans would be willing to pay about a dollar per person each year, or an estimated $305 million in the aggregate, for a 10 percent reduction in the likelihood that hamburger they buy in the supermarket is contaminated by E. coli.” Read the full article – “STUDY: CONSUMERS VALUE SAFER FOOD MORE THAN CURRENT ANALYSES SUGGEST.”