Having spent a small amount of time in school studying sports marketing, I’ve always found ambush marketing—a tactic where a company tip-toes around copyright infringement—to be interesting. Ambush marketing is utilized frequently when a particular business would rather not pay for the right to use the name of a major sporting event but still wants to be loosely associated with it. Subway’s recent Michael Phelps ad would be a good example. Notice it never mentions ‘The Olympics’. Today, David Oxenford highlights how Stephen Colbert does a good job explaining the trademark law surrounding the Olympic Games. Just one of 117 posts on the LexBlog Network today.
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- Stephen Colbert Olympics Coverage Explains Trademark Law – Washington, D.C. attorney David Oxenford of Davis Wright Tremaine in the firm’s Broadcast Law Blog
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