The 16th Annual Marketing Partner Forum is being held on January 28-30, 2009 at the St. Regis Monarch Beach Resort and Spa in Dana Point, CA. The theme of this year’s conference is “Lighting the Way: Strategies For Influencing Change. In the current environment where change is as necessary as breathing, its hard to imagine a more timely topic. Few firms can afford to miss the opportunity to critically evaluate their marketing efforts, that the MPF provides a great opportunity to measure your firm against the best.
Two personal notes. My partner, Nicole Auerbach, is a panelist on the Affinity Groups and Diversity Initiatives Workshop panel. Nicole is not to be missed.
My other comment is that I have attended more of the 15 prior forums than I care to admit. I know this for certain: it is impossible to attend one of these forums and not leave with a couple of really good ideas. In my experience, the ideas are always well worth the investment.
Here’s a link to the program agenda and the registration. Hope to see you there.