Law practice management expert and LexBlog client, Ed Poll, has published an excellent article on blogging policies and best practices for law firms.
When done right, Ed says, blogs are ‘a powerful form of communication that continually connects me to actual and potential clients in ways I never anticipated.’ Done wrong, blogs can be ‘an unwelcome expense that produces little return on your effort, or even an ethical minefield.’
Ed covers, among other things, suggestions on policies for:
- Blog’s focus and purpose
- Technology
- Expense and time
- Professional responsibility
And congrats to Ed on last night’s UCLA win. Ed’s Bruins slaughtered some poor soul in the first round of the NCAA’s.