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Telling someone to “Click Here” does matter

By Kevin O'Keefe on September 18, 2007

Google is making me retarded says Internet marketing strategist, Brian Clark. Rather than using link text which describes the subject of the content being linked to for purposes of Google juice, I ought to be saying ‘click here.’

‘From a copywriting standpoint,’ Brian says ‘it’s a no brainer

  • Posted in:
    Law Firm Marketing & Management
  • Blog:
    Real Lawyers Have Blogs
  • Organization:
    LexBlog
  • Article: View Original Source

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