Tom Kane of Legal Marketing Blog kindly picked up on a couple of my recent posts and weaved them together in a way that had not occurred to me, but which makes great sense. In the course of his post, he referred to his Top Ten Marketing Tips, which I did not recall reading. So I searched, and WOW! Some of his posts are true marketing, but others fall into the “great client service is great marketing” category, making it highly relevant here. His list needs to be reposted, highlighted and repeated frequently. Print it and tape it to your computer screen so you see it every day. Here is it in truncated form–be sure to reach each post.
Tip 10: Be Active in Organizations
Tip 9: Network with Super-connectors–get to know and spend time with those people who are the kind of people who know everyone and love making introductions.
Tip 8: Take A Reporter To Lunch
Tip 7: Write Articles of Interest
Tip 6: Talk It Up With More Speeches
Tip 5: Communicate Often
Tip 4: Offer To Make A Proposal
Tip 3: Seek Client Feedback Often
Tip 2: Entertain Your Clients
Tip 1: Visit Your Clients
Its a great list. I can’t overemphasize the power of Tips 1, 2 and 3. Its hard to spend time with your clients, especially if your clients are “national” and not in your home town. But its worth the investment to spend time with them. Face time is more valuable than gold.