Remember the scene in the movie Analyze This where Billy Crystal is prentending to be Don Viti’s consigliere? And Chilly tries to correct him and the Billy Crystal character slaps the crap out of him and tells him to never correct him in front of other people? Everyone should have a client service consigliere–someone to slap him or her if they ever lose focus. I’m fortunate enough to have two people who help me keep focus–Butler Rubin’s marketing director, Andrea Gordon, and Annie Gallagher of Extreme Marketing. Gallagher has risen high enough in the pantheon of legal marketing that she has developed “one name status.” Mention that you know Gallagher and everyone will know who you mean.
