Back in 2018 (seems like a decade ago during these unusual times), I posted a couple times about a trademark infringement complaint by Stone Brewing, a craft brewery in California, against MillerCoors. The complaint alleged that the rebranded cans and packaging of the Keystone beer, which added separate emphasis of the word “STONE
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NEVER Means Forever, Until it Doesn’t
Never is supposed to last forever. Forever is never supposed to come to an end. Neither are possible to measure in time, for as long as they continue to be true.
The wait for either to fail, can last for an infinite period of time, until they collide. We have witnessed such a collision during…
Rapala Billboard Ad Collection for 2020
Obi-Wan Kenobi, Chuck Norris, and a Walleye Sandwich have what in common?
Well, each of the three are called to mind in Rapala’s 2020 billboard ad campaign.
If you’ve been with us since the beginning, more than eleven years ago now, you’ll appreciate that we look forward to seeing Rapala’s creativity each…
Consumer Recollection and Car Logos
Here’s a question for our design-minded readers: If survey evidence told you that consumers recalled only certain elements of a beloved logo, would you remove the rest, and reduce it to only the most commonly remembered features?
Most likely, your answer doesn’t involve analysis under trademark law.
So, maybe, this post will influence…
Pursuit in Series or Parallel?
Almost forty years ago, that question prompted me to rethink my engineering path after three semesters, knowing an electronic circuits lab awaited my fourth.
Over winter break, thumbing through the University of Iowa catalog in my dad’s office, looking for an alternative, I happily discovered the pharmacy curriculum.
Had I known that law school would…
Introducing the (Wuhan) Gong Show?

The Gong Show was a quirky and absurdly amusing talent show from the 70s.
It was created, produced, and hosted for a number of years by Chuck Barris.
The gong was beaten by one or more judges when they’d had enough of an act.
In reviewing…
Trademark Confusion on Orchid Lane
Upon seeing/hearing Orchid, how many will commit Orchard to memory instead?
Based on my experience, in residing on Orchid Lane more than a quarter-century, I’d venture to say, far more than you might believe — a real appreciable number.
Just this past weekend, during the age of “social distancing” guidance, someone having our…
Brandless? Branded? Which is Better?
Just Add a . . . Suggestive Trademark?
Shelter in place has delivered attention to meal delivery, prepared food delivery, contactless delivery, not to mention DIY food products, so this Kraft television commercial led me to explore if there may be a trademark story in this brand:
Upon first seeing the ad for Kraft’s Just Crack an EGG breakfast…
Back to Blogging and Trademark Battle Updates
Hello DuetsBlog readers! As Steve recently said, we continue to be thankful that you’ve stuck with us, including during our pause and transition to our new firm. I’m so excited to be part of the amazing team of people at Greenberg Traurig, and to continue reaching new heights in our trademark practice.
Although our…






