This is the second in Roberto’s series of marketing blogposts. We can all benefit from his expertise in these challenging times. Read on for analysis on his recommendations.
Latest from Vable - Page 9
COVID-19: “We should put down all devices and just walk”
In a recent article for Aeon Magazine, John Kaag and Susan Froderberg suggest that for the full life experience, we should put down all our mobile devices and just walk.
COVID-19: Making sense of information in a global pandemic
Not only are we coming to terms with the change that this virus has brought about in our lives, we are trying to fight an avalanche of information. Every time I do a search for COVID-19 or coronavirus across thousands of aggregated sources, I’m overwhelmed. I know there is quality information there, I’m just struggling
Is it true that marketing during a downturn is good for business?
COVID-19: Why librarians are amazing in times of crisis
We are currently in the midst of unexplored territory and life as we know it is changing. There have been few global events which have kept everyone glued to the news like COVID-19, and we are constantly making behavioural adjustments in response. On a personal level, our communities depend on us to follow advice
Technology and COVID19: What if this had happened 30+ years ago?
Today I wanted to inject some lightness into COVID-19 current awareness. I will declare up front that I am a big fan of technology, especially in the workplace. I love the way something new can arrive and reshape processes and outcomes and make life and jobs more productive.
Spotify in the 1980s
Several times this
What does current awareness mean to me? The entrepreneur's view
I have always been a big believer in the benefits of cross-pollinating ideas – of picking up concepts and techniques from one field, then adapting and implementing them in another.
Doing what to me seems like something obvious and easy, has led to me being called “entrepreneurial” and “innovative” many times in my career.
Current
Where can I find free online courses on library management skills?
The whole library and information world seems to be on social media – the controversies, the victories and challenges, as well as the normal day-today stories. As a result, it’s a great place to talk about library management skills. For instance, one evening it sparked a discussion about how librarians can overcome access to
Librarians as content creators: Are you an untapped resource?
Image by Gerd Altmann from Pixabay
I want to convince you that you should be involved with creating content. Why?
Information managers aren’t always the obvious choice when an organisation is looking for website or social media content creators, but it’s time our library management skills were recognised and deployed in a different way.
A labour of love: How to build a wiki from scratch
Nothing in life is certain, except for death and taxes. However, for today’s internet-savvy world, the phrase should now include wikis. Why? You can’t navigate the web without coming across a wiki of some sort which offers the answer you’re looking for in some form – text, image, link, citation, reference, or even open-access